Main Article Content
This study aims to the effectiveness of the application of digital fundraising transformation as a form of strategy and efforts to grow zakat awareness through the concept of zakat profession. The reseacrh method used is descriptive qualitative method. The reseacrh data collection was done by using observation, interview, and questionnaire methods. The population in this study is Muzakki (Zakat Payers) who pays zakat profession to LAZ and BAZ Jambi City with a sampling technique tha non probability sampling with a sample of 100 respondents. The analytical technique used in this research is Description Statistical Analysis. The result of the study indicates that the strategy and application of digital transformation of zakat fundraising as a form of strategy and efforts to grow zakat awareness through the concept of zakat profession carried out by LAZ and BAZ in Jambi City has been effective. This shows that public awareness is high to pay zakat profession.
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